Walter Apodaca, Founder, CEO, Chairman
Most beverage companies today leverage reusable bottles to reduce cost. However, in many instances the outcomes of using such bottles are far from optimum. Whenever an entity takes these bottles back from retailers to their facilities, they need to clean and refill them, add fresh labels, store them in a warehouse, and ship them. This lengthy process drives up the cost of maintaining supply chain operations and increases the amount of waste. Having worked in the beverage industry for over 30 years, Walter Apodaca witnessed these issues first-hand, which gave him the impetus to help businesses reduce expenditure and eliminate environmental waste. As a result, he founded Vessl in 2011, “I wanted to eliminate the ridiculous amount of plastic waste and inefficiency that was in the system,” says Apodaca, Founder, Chairman, and CEO, of Vessl.
Vessl today is widely known for its patented bottle closure technology. This revolutionary closure employs an oxygen-depleted and nitrogen-pressurized delivery chamber to create a preservative-free storage environment for a variety of applications such as beverages, nutraceuticals, aeration, hygiene, pharmaceuticals, chemicals and much more.
VesslTM is lightweight and extremely easy to handle and ship. Businesses easily can sell them in e-commerce-friendly multipacks that are comprised of a single reusable bottle and multiple VesslTM refills. After using the initial bottle, consumers can refill it with water and simply twist on another VesslTM. Businesses gain monetary benefits by eliminating the need to ship thousands of bottles and reducing CO2 emissions. “We can get close to 700,000 VesslTM closures on a truckload. When you consider a marketplace that's quickly moving to e-commerce, it provides a significantly more efficient way to bring products to market through the supply chain in a very cost-effective manner.
It eliminates carbon emissions associated with those trucks. If you do the math on that, it's roughly 15 truckloads eliminated for those 700,000 units, and it also eliminates those 700,000 bottles. Those single use bottles are eliminated from the waste stream by the consumer using a reusable bottle, which many consumers already do anyway,” Apodaca explained.
In addition to sustainability and e-commerce benefits, Vessl solves the problem for businesses desiring a longer shelf life for products, especially when exporting to different countries. With many products, there is a higher chance of active ingredients settling and separating and losing their efficacy. VesslTM offers a solution by purging oxygen from headspace and preserving the active content under pressure of an inert gas. This prevents degradation and frees users from the complicated mixing process.
Due to such a unique value proposition, Vessl has earned a legion of passionate and forward-thinking customers across the globe. For instance, one beverage company intends to leverage the Vessl closure to supply instantly prepared cocktails to their customers. “Another problem we help solve is the degradation of colors, flavors and aroma. By storing these cocktails in a protective cocoon, the natural ingredients in a margarita or a mojito, for example, will remain fresh rather than losing its essence and flavor quality. This is what makes the VesslTM stand out,” Apodaca pointed out.
Apart from beverage companies, VesslTM is used in a skincare product produced by the Artistry skincare division of Amway. It allows them to export their anti-aging serum to 32 countries around the world, while keeping the product quality perfectly intact. “They have some extremely effective anti-aging serums, but the challenge with getting these brands through the global supply chain is that ingredients like antioxidants have a very short shelf life, as short as 30 or 60 days. Without Vessl, by the time the consumer gets the product, that the ingredient would not have full efficacy. With VesslTM, we helped them achieve a three-year shelf life on the same product,” Apodaca states.
Apodaca went on to mention that several brick and mortar retail stores have closed due to the current global pandemic. This has played a vital role in the growth of e-commerce activities across the globe. In such a scenario, it has become a challenge for e-commerce entities to handle the increasing customer pressure and seamlessly run their supply chain operations. VesslTM enables such brands to get rid of the quandary of shipping large containers and more efficiently meet customer demands, while reducing transport costs.
What’s more? Vessl has a group of marketing experts who help clients build a customer base and bring their products to life. That’s why, even during the Coronavirus outbreak, the company has witnessed a surge in sales. Apodaca believes that the demand for their technology will continue to increase in the coming years due to the rapidly changing marketplace and pressure to offer sustainable and e-commerce solutions. The company is working with some of the largest non-alcoholic and alcoholic beverage companies to further expand its footprints. “The proof is in the pudding. The Vessl closure is being used onbrands that are performing well and sold in 50 countries. We're a cause-related company, at the top of our list is sustainability and saving the planet and doing everything we can to minimize waste. We're on a clear path to break the disposable bottle paradigm, while delivering healthier, fresher and more efficacious ingredients,” Apodaca concludes.